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To create the heat map report, do the following:

1. Select the Heat map report type (see the Selecting a type of Visitors behavior analysis reports section).
2. As a result the dialog box for specifying the report parameters will be displayed.
   

Set the following report parameters:

1. Specify the period in the following wayas follows:
   1. From the Receiving data period: drop-down dropdown list select the time period for which the report is to be created (1).
   2. If the User defined period is selected, enter the specify the date of start and end periods for which the report is to be created in the from and to fields using the Calendar tool. Click the  button near next to the corresponding field to use the Calendar tool.
   3. If the User defined 2 period is selected, enter specify additionally the time of start and end periods for which the report is to be created using the  button.
   If another period type is selected, specifying the date of start and end periods is not needed.

2. From the Included week days: drop-down dropdown list select days when most customers work (or conversely. do not work) to consider in statistics (2).

   Info
   title Note.
   If receiving data period and specified included week days are not crossed the empty report will be created and message with proposal there will be the message suggesting to change the Included week days parameter or specify another Receiving data period parameter.

   
   

3. In the Detectors: field set checkboxes in those zones information on which should be displayed in the report (3).

4. From the Conversion function: drop-down dropdown list select the function of converting initial data to relative values (4).
    

   Info
   title Note.
   Different conversion functions are designed to pay drag special attention to various aspects of a store customers behavior statistics.

   
   

5. Set the Absolute scale checkbox if it 's is required to dispaly initial data without any changes (5).

   Info
   title Note.
   This option is recommended to be used when there is high customer activity in the store. If customer activity is low, it is recommended to set the Absolute scale checkbox unchecked. If a person is in the area 100% of the time, then the area will be red, if the person is not in the area at all, then it will not be colored. As practice shows, a person can not be in a certain area 100% of the time, hence, there will never be red zones. Use the conversion function to better demonstrate this (4). For example, if the customer activity fluctuates The most toneless colour corresponds to the null customer activity and the red color corresponds to the 100% customer activity in a store zones. Often the customer activity is fluctuates, for example, in a range from 0% to 20% and for the best visual acceptability of statistics remove the Absolute scale checkbox, then each activity value of activity will be multiplied by 100 %\100% / 20% = 5 (in case of linear conversion function is in use) and the activity statistics will be displayed by all range of colorsand earlier the blue zone corresponding to 20% of activity will be displayed as 100% and red, but not blue. Find more information about the conversion functions at http://easings.net/en or https://wiki.multitheftauto.com/wiki/Easing.

   
   

6. To create a report click Execute (6).

As a result a Heat map report with specified parameters is displayed. Visitors  Customer activity in different points of observed areas of the observed area is highlighted in corresponding color.

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