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To generate the Heat To create the heat map report, do the following:

1. Select the Heat map report type (see the Selecting a type of Visitors behavior analysis reports section).As a result the dialog box for specifying the report parameters will be displayed.
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Set the following report parameters:

1. Specify the period as follows:
   1. From the Receiving data period: dropdown list select the time period for which the report is to be created (1).
   2. If the User defined period is selected, specify the date of start and end periods for which the report is to be created in the from and to fields using the Calendar tool. Click the Image Removed button next to the corresponding field to use the Calendar tool.
   3. If the User defined 2 period is selected, specify additionally the time of start and end periods for which the report is to be created using the Image Removed button.
   If another period type is selected, specifying the date of start and end periods is not needed.

   From the Included week days: dropdown list select days when most customers work (or do not work) to consider in statistics (2).

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   title Note
   If receiving data period and specified included week days are not crossed the empty report will be created and there will be the message suggesting to change the Included week days parameter or specify another Receiving data period parameter.

2. In the Detectors: field set checkboxes in those zones information on which should be displayed in the report (3).

3. From the Conversion function: drop-down list select the function of converting initial data to relative values (4).
    

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   title Note
   Different conversion functions are designed to drag special attention to various aspects of a store customers behavior statistics.

   Set the Absolute scale checkbox, if it is required to dispaly initial data without any changes (

   5

   1). By default,

   the checkbox is not

   the checkbox isn't set.

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   title Note
   This option It is recommended to be used use this option only when there is high customer activity in the store. If customer activity is low, it is not recommended to set the the Absolute scale checkbox. If a person is in the area 100% of the time, then the area will be red, if the person is not in the area at all, then it the area will not be colored. As practice shows, a person can not be in a certain area 100% of the time, hence, there will never be red zones. Use the conversion function to better demonstrate this (42). For example, if the customer activity fluctuates in a range from 0% to 20%, then when using the linear function of conversion, each activity value will be multiplied by 100%/20% = 5 and earlier the blue zone corresponding to 20% of activity will be displayed as 100% and colored red, but and not blue. Find more information about the conversion functions at at http://easings.net/en or https://wiki.multitheftauto.com/wiki/Easing.

4. To create a report click Execute (6).

As a result a Heat map report with specified parameters is displayed. Customer activity in different areas of the observed area is highlighted in corresponding color.

1. 
   

2. From the Conversion function drop-down list, select the function of converting the initial data into relative units (2).

   Info
   title Note
   Different conversion functions are used to emphasize various aspects of customer activity statistics.

   
   

3. From the Period drop-down list, select the time period for which the report should be created (3). For the Custom and Custom 2 periods, enter the date of start and end periods for which the report should be created in the from and to fields using the Calendar tool. Click the Image Added button near the corresponding field to use the Calendar tool. If the Custom 2 period is selected, enter additionally the start and end time of the period for which the report should be created using the Image Added button.
4. From the Interval drop-down list, select the time interval in which data will be summarized (4). The list of available intervals depends on the selected period (3).

5. From the Included days of week drop-down list, select the days when most customers work/ don't work to consider in statistics (5).
   

   Info
   title Note
   If the data period and the specified included days of week don't overlap, an empty report will be created, and a message prompting to change the Included days of week parameter or specify another Period.

   
   

6. In the Detectors field, set the checkboxes next to the detectors, the information on which should be displayed in the report (6).
7. Click the Execute button (7) to generate the report.

Example of a Heat map report.

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Customer activity in different parts of the observed area is highlighted in the corresponding color.Image Removed