To create the heat map report, do the following:

1. Select the Heat map type (see the Selecting a type of Visitors behavior analysis reports section).
2. As a result the dialog box for specifying the report parameters will be displayed.
   

Set the following report parameters:

1. Specify the period in the following way:
   1. From the Receiving data period: drop-down list select the time period for which the report is to be created (1).
   2. If the User defined period is selected, enter the date of start and end periods for which the report is to be created in the from and to fields using the Calendar tool. Click the  button near the corresponding field to use the Calendar tool.
   3. If the User defined 2 period is selected, enter additionally the time of start and end periods for which the report is to be created using the  button.
   If another period type is selected, specifying the date of start and end periods is not needed.

2. From the Included week days: drop-down list select days when most customers work (or conversely. not work) to consider in statistics (2).

   If receiving data period and specified included week days are not crossed the empty report will be created and message with proposal to change the Included week days parameter or specify another Receiving data period parameter.

3. In the Detectors: field set checkboxes in those zones information on which should be displayed in the report (3).

4. From the Conversion function: drop-down list select the function of converting initial data to relative values (4).
    

   Different conversion functions are designed to pay special attention to various aspects of a store customers behavior statistics.

5. Set the Absolute scale checkbox if it's required to dispaly initial data without any changes (5).

   The most toneless colour corresponds to the null customer activity and the red color corresponds to the 100% customer activity in a store zones. Often the customer activity is fluctuates, for example, in a range from 0% to 20% and for the best visual acceptability of statistics remove the Absolute scale checkbox, then each value of activity will be multiplied by 100 %\20%=5 (in case of linear conversion function is in use) and the activity statistics will be displayed by all range of colors.

6. To create a report click Execute (6).

As a result a Heat map report with specified parameters is displayed. Visitors activity in different points of observed area is highlighted in corresponding color.