To create the heat map report, do the following:

1. Select the Heat map report type (see the Selecting a type of Visitors behavior analysis reports section).
2. As a result the dialog box for specifying the report parameters will be displayed.
   

Set the following report parameters:

1. Specify the period as follows:
   1. From the Receiving data period: dropdown list select the time period for which the report is to be created (1).
   2. If the User defined period is selected, specify the date of start and end periods for which the report is to be created in the from and to fields using the Calendar tool. Click the  button next to the corresponding field to use the Calendar tool.
   3. If the User defined 2 period is selected, specify additionally the time of start and end periods for which the report is to be created using the  button.
   If another period type is selected, specifying the date of start and end periods is not needed.

2. From the Included week days: dropdown list select days when most customers work (or do not work) to consider in statistics (2).

   If receiving data period and specified included week days are not crossed the empty report will be created and there will be the message suggesting to change the Included week days parameter or specify another Receiving data period parameter.

   
   

3. In the Detectors: field set checkboxes in those zones information on which should be displayed in the report (3).

4. From the Conversion function: drop-down list select the function of converting initial data to relative values (4).
    

   Different conversion functions are designed to drag special attention to various aspects of a store customers behavior statistics.

   
   

5. Set the Absolute scale checkbox if it is required to dispaly initial data without any changes (5). By default, the checkbox is not set.

   This option is recommended to be used only when there is high customer activity in the store. If customer activity is low, it is not recommended to set the Absolute scale checkbox. If a person is in the area 100% of the time, then the area will be red, if the person is not in the area at all, then it will not be colored. As practice shows, a person can not be in a certain area 100% of the time, hence, there will never be red zones. Use the conversion function to better demonstrate this (4). For example, if the customer activity fluctuates in a range from 0% to 20%, each activity value will be multiplied by 100% / 20% = 5 and earlier the blue zone corresponding to 20% of activity will be displayed as 100% and red, but not blue. Find more information about the conversion functions at http://easings.net/en or https://wiki.multitheftauto.com/wiki/Easing.

   
   

6. To create a report click Execute (6).

As a result a Heat map report with specified parameters is displayed. Customer activity in different areas of the observed area is highlighted in corresponding color.